Honda Sales and Customer Experience Specialist at Local Honda Dealership Celebrates as Silver COSL Winner

Q Ali, Honda Product and Customer Experience Specialist, was between jobs in 2017, when he walked into Klein Honda, near Marysville WA, also knows as, Everett Honda dealership, north of Lynnwood Washington. He went in to service his new Honda Accord, but he came out with more than a new car. He found his calling as a Honda sales consultant and Customer Experience Specialist.

Q Ali’s sales background so impressed the dealership staff they offered him a position on the spot. Five years later, Q Ali is still selling Honda cars, Trucks and SUVs, and his commitment to customer satisfaction has made him the Honda sales consultant to earn the Council of Sales Leadership (COSL) Silver award.

“I want to congratulate Q Ali on his amazing dedication to Honda customers over his 5 years as a sales consultant, and unprecedented 4 years as a Silver winner,” said Mike Kistemaker assistant vice president, Honda National Sales. “Q Ali embodies the customer-first philosophy that makes Honda stand apart, with some of the highest brand loyalty in the business.”

Established in 1982, the COSL program recognizes sales consultants who reach superior standards in sales volume, sales experience, and professional development. Open to both retail and internet sales consultants, specific criteria in these three categories must be met to qualify for COSL membership status and associated awards.

Gold Master is a special level open to sales consultants who achieve all Gold level membership requirements for the current program year, and who have previously achieved the Gold or Platinum level at least twice in previous years. Along with the recognition, Gold Master winners receive 1,000 award points to use as they wish, 1,500 Gold Master-level business cards, a personalized Gold Master plaque, and special logoed apparel.

For Q Ali, targeting COSL Award each year has been crucial to his career. “Making in the Council of Sales Leadership is my personal goal every year,” he said, “because by doing so I know that I will be successful.”

Early on, Q Ali says he received two great bits of advice. The first came from his mentor, who encouraged him to stay in one place because repeat customers could come back to him time and again, building upon their established relationship.

The second came from a rival store’s manager, who emphasized that sa’es should not be taken for granted. “He told me that to be able to sell with success, I had to ‘earn’ the right to ask for the sale through my product knowledge and the way I treated customers,” recalls Q Ali.

Not surprisingly, the 30-time Gold Master award winner has some advice of his own for up-and-coming sales consultants looking to make their own mark. “I still make it a point to walk through the service waiting room to talk with my customers who are there for service,” he said. “If I were to give any advice to new salespeople, it would be to stay disciplined with a sales follow-up system that you’re comfortable with.”

Away from work, Q Ali is an photographer and he and his wife, have three children. In fact, he credits his wife not only for her support during his years at Honda, but for getting the job in the first place. When he was offered the sales position back in 2017, he says he took it because, “my wife was tired of me being home all the time and encouraged me to give it a try.”

After 5 years, and 4 as a Silver Award winner, it’s clear that was good advice.